Privacy Policy
Last Updated: September 2026
This Privacy Policy ("Policy") describes how Proustite ("Company," "we," "us," or "our") collects, uses, discloses, retains, and protects personal information when you access or use the proustite.net website located at proustite.net, together with any related applications, features, content, and services (collectively, the "Services"). This Policy applies to all visitors, registered users, account administrators, and business customers of the Services. By accessing or using the Services, you acknowledge that you have read and understood this Policy. If you do not agree with the practices described herein, you must discontinue use of the Services.
This Policy is intended to comply with applicable United States federal and state law, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), and other state privacy laws where applicable. Where a specific state statute grants you rights beyond those described in this Policy, we will honor those rights with respect to residents of that state. This Policy does not apply to information collected by third parties operating websites or services that may be linked to or integrated with the Services, and we are not responsible for the privacy practices of such third parties.
1. Information We Collect
We collect personal information that you voluntarily provide to us when you create an account, request a demonstration, subscribe to a plan, configure integrations, submit support requests, participate in surveys, or otherwise communicate with us. This information may include your name, business email address, telephone number, company name, job title, billing and payment details, account credentials, and any other information you choose to submit through the Services. Where the Services permit you to upload, process, or store data on behalf of your organization, we act as a service provider or processor with respect to that data and process it solely in accordance with your instructions and our agreement with your organization.
We automatically collect certain technical and usage information when you interact with the Services. This may include your Internet Protocol address, device identifiers, browser type and version, operating system, referring and exit URLs, pages or features viewed, clickstream data, session duration, timestamps, approximate geographic location derived from IP address, and error logs. We collect this information using cookies, pixels, software development kits, log files, and similar technologies as described in Section 4 below.
Information from Third Parties
We may receive personal information about you from third parties, including identity verification providers, payment processors, analytics providers, advertising and marketing partners, business partners, resellers, and publicly available sources. We may combine information received from third parties with information we collect directly, and the combined information will be treated as personal information in accordance with this Policy.
Sensitive Personal Information
We do not intentionally collect sensitive personal information as defined under the CCPA/CPRA, such as government-issued identification numbers, precise geolocation, racial or ethnic origin, religious beliefs, health information, or information concerning sexual orientation, except where necessary to provide the Services, comply with law, or where you or your organization voluntarily provide such information. Where we collect sensitive personal information for a permitted purpose, we use and retain it only as reasonably necessary for that purpose and do not use it to infer characteristics about you.
2. How We Use Your Information
We use personal information to provide, operate, maintain, and improve the Services, including to create and administer accounts, authenticate users, provision features, process transactions, generate invoices, provide customer support, and deliver functionality requested by you or your organization. We also use personal information to communicate with you regarding service updates, security alerts, technical notices, billing matters, and administrative messages that are necessary to the operation of the Services.
We may use personal information for marketing and business development purposes, such as sending promotional communications, newsletters, product announcements, event invitations, and information about features or offerings that may be relevant to you. You may opt out of marketing communications at any time as described in Section 5, although we will continue to send transactional and service-related communications where necessary.
We use personal information to protect the security and integrity of the Services, including to detect, investigate, prevent, and respond to fraud, abuse, security incidents, unauthorized access, and violations of our agreements or policies. We also use personal information to comply with legal obligations, enforce our rights, resolve disputes, establish, exercise, or defend legal claims, and carry out corporate transactions such as mergers, acquisitions, financing, or asset sales.
We may use aggregated, de-identified, or anonymized information that cannot reasonably be linked to you or your household for analytics, benchmarking, research, product development, and other legitimate business purposes. We will maintain such information in de-identified form and will not attempt to re-identify it, except as permitted by applicable law.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to provide the Services, to comply with our legal, tax, accounting, and reporting obligations, to resolve disputes, and to enforce our agreements. Retention periods vary based on the nature of the information, the sensitivity of the data, the purposes for which it was collected, and applicable statutory limitation periods. When personal information is no longer required, we will delete, de-identify, or aggregate it in accordance with our retention practices and applicable law.
3. Information Sharing
We may disclose personal information to service providers, contractors, and other vendors that perform functions on our behalf, including cloud hosting and infrastructure providers, payment processors, analytics providers, email and communication platforms, customer relationship management systems, fraud prevention services, professional advisors, and marketing partners. These parties are contractually obligated to use personal information only for the purposes for which it was disclosed and to provide a level of privacy protection consistent with this Policy and applicable law.
We may disclose personal information where required by law or where we believe in good faith that disclosure is necessary to comply with a legal obligation, respond to lawful requests from public authorities, enforce our terms of service, protect the rights, property, or safety of the Company, our customers, or the public, or detect and prevent security or technical issues. We may also disclose personal information in connection with a merger, acquisition, reorganization, financing, bankruptcy, or sale of all or part of our assets, in which case we will take reasonable steps to ensure the recipient treats the information consistently with this Policy.
We may disclose personal information to our affiliates, subsidiaries, and parent companies for the purposes described in this Policy. We may also disclose aggregated or de-identified information that does not identify you to third parties for any lawful purpose.
Certain disclosures may constitute a "sale" or "sharing" under the CCPA/CPRA, particularly where personal information is disclosed to third parties for cross-context behavioral advertising or monetary or other valuable consideration. You have the right to opt out of such sale or sharing as described in Section 5. We do not knowingly sell or share the personal information of consumers under sixteen (16) years of age without affirmative authorization.
4. Cookies and Tracking
The Services use cookies, web beacons, pixels, clear GIFs, local storage, and similar tracking technologies to recognize users, remember preferences, maintain sessions, secure accounts, measure the effectiveness of the Services, and analyze traffic and usage patterns. Cookies may be "session" cookies, which expire when you close your browser, or "persistent" cookies, which remain on your device for a defined period or until deleted.
We use strictly necessary cookies to operate the Services and provide core functionality. We also use functional cookies to remember your settings and preferences, analytics cookies to understand how the Services are used, and advertising or targeting cookies, where applicable, to deliver relevant content and measure campaign performance. Third-party providers may place cookies or similar technologies on your device when you interact with the Services, and their use of information is governed by their own privacy policies.
You can control or disable cookies through your browser settings, and you may opt out of the sale or sharing of personal information for cross-context behavioral advertising by using the mechanisms described in Section 5. Where required, we honor opt-out preference signals such as the Global Privacy Control ("GPC") transmitted by your browser or extension. Disabling certain cookies may impair the functionality of the Services. For more information, please review our Cookie Policy.
5. Your Rights and Choices
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to know the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purposes for collecting, selling, or sharing the information, and the categories of third parties to whom we disclose personal information. You have the right to request deletion of personal information we have collected from you, subject to certain exceptions. You have the right to correct inaccurate personal information, the right to limit the use and disclosure of sensitive personal information, and the right to opt out of the sale or sharing of your personal information.
You also have the right not to receive discriminatory treatment for exercising your privacy rights, meaning we will not deny you goods or services, charge different prices or rates, provide a different level or quality of goods or services, or suggest that you will receive a different price or quality of goods or services because you exercised your rights. We may offer certain financial incentives permitted by law, which will be described in a separate notice, and you may withdraw from any such incentive at any time.
Other State Privacy Rights
Residents of other states with comprehensive privacy laws where applicable may have rights to confirm whether we process their personal information, access such information, correct inaccuracies, delete personal information, obtain a portable copy, and opt out of targeted advertising, the sale of personal information, or certain profiling. Where applicable, you may also have the right to appeal our decision regarding a privacy request. To exercise these rights, please contact us using the details in Section 10.
Exercising Your Rights
You may submit a request to exercise your rights by contacting us at [email protected] or +13035550104. To opt out of the sale or sharing of your personal information, you may use the "Do Not Sell or Share My Personal Information" link available on the Services or contact us directly. We will acknowledge receipt of your request and respond within the timeframe required by applicable law, generally within forty-five (45) days, which may be extended where permitted. We may need to verify your identity before processing your request, and we will use the information you provide for verification purposes only.
You may designate an authorized agent to submit a request on your behalf. We may require written authorization and may verify your identity directly with you before honoring an agent's request, as permitted by law. You may also update your marketing preferences by using the unsubscribe link in our communications or by contacting us directly.
6. Data Security
We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, destruction, or loss. These safeguards include encryption in transit, access controls, authentication requirements, network monitoring, secure development practices, employee training, vendor risk management, and periodic review of our security program.
No method of transmission over the Internet and no method of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for promptly notifying us of any suspected unauthorized access to your account. To the maximum extent permitted by law, we disclaim liability for unauthorized access, disclosure, or loss of personal information resulting from circumstances beyond our reasonable control, including third-party acts, force majeure events, or your failure to safeguard your credentials.
If we become aware of a security incident affecting your personal information, we will notify affected individuals and relevant authorities as required by applicable law.
7. International Data Transfers
Proustite is based in the United States, and the Services are hosted on servers located in the United States. If you access the Services from outside the United States, your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Services, you consent to the transfer of your personal information to the United States and to the processing described in this Policy.
Where we transfer personal information from jurisdictions that impose restrictions on cross-border transfers, we will implement appropriate safeguards, which may include standard contractual clauses, contractual commitments regarding data protection, and other lawful transfer mechanisms. We will take reasonable steps to ensure that transferred personal information receives a level of protection consistent with this Policy and applicable law.
8. Children's Privacy
The Services are not directed to children under the age of sixteen (16), and we do not knowingly collect personal information from children under sixteen. If you are under sixteen, you may not create an account or use the Services, and you should not submit any personal information to us. We do not knowingly sell or share the personal information of consumers under sixteen (16) years of age.
If we learn that we have collected personal information from a child under sixteen (16) without appropriate authorization, we will take reasonable steps to delete that information promptly. If you believe that a child under sixteen (16) has provided personal information to us, please contact us at [email protected] so that we can investigate and take appropriate action. Where the Services are made available to an educational institution or organization, that organization is responsible for obtaining any necessary consents on behalf of minors under its supervision.
9. Changes to Policy
We may update this Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date above and, where required by law or where the changes materially affect your rights, provide additional notice such as an email notification or a prominent notice on the Services. Your continued use of the Services after the effective date of a revised Policy constitutes your acceptance of the revised Policy.
We encourage you to review this Policy periodically to remain informed about how we collect, use, and protect personal information. If you do not agree with a revised Policy, you should discontinue use of the Services and, where applicable, request deletion of your account and personal information. This Policy is not intended to create any contractual rights in favor of any third party.
10. Contact Information
If you have questions, concerns, or requests regarding this Policy or our privacy practices, please contact us using the information below. We are committed to resolving privacy-related inquiries in a timely and transparent manner.
- Company: Proustite
- Email: [email protected]
- Phone: +13035550104
- Address: 1515 Wynkoop Street, Suite 400, Denver, CO 80202
For additional information about our practices, please review our Cookie Policy and our Terms of Service. This Policy should be read together with those documents, which are incorporated herein by reference.